Marketing Leadership for Advanced Technology Businesses
As your fractional marketing director, I provide the strategy and hands-on execution for SMEs in engineering, manufacturing, and applied science.
My method:
Defining your value → Communicating it clearly → Driving your growth.
Does This Sound Familiar?
You Struggle to
Stand Out
- The value you offer is unclear: your target market is unaware of your specialist expertise.
- An unclear message: you struggle to simply explain why you're the better choice.
- A "me-too" presence: your website and marketing look and sound just like your competitors – or maybe not even as good as them!
Your Marketing Tools Aren't Working
- An underperforming website: Your metrics are weak and you fail to generate the enquiries you need.
- Weak social media: Your LinkedIn presence is inconsistent, with no real engagement.
- Lacking sales support: You don't have the professional case studies, blogs or brochures to build credibility.
Your Marketing Effort
is an Afterthought
- No dedicated owner: Marketing
is a chore, an add-on to someone's "real job."
- No strategic thinking: Your efforts are reactive and disjointed, not a focused plan for growth.
- A lack of ownership: You feel stuck. You know you need someone to both create the plan and get execute it.
Trusted By
Time for Your Marketing to Deliver Results
When a business is facing these frustrations – a struggle to stand out, an underperforming website, and reactive, unfocused activity – it almost always points to two fundamental problems:
- A marketing strategy that isn't aligned with your commercial objectives.
- The absence of a dedicated, expert resource to execute that strategy.
The 3-Step Process
My approach is designed to solve both. I implement a clear, three-step method to build a powerful and sustainable marketing asset for your business.
1.
Defining Your Value Proposition
First, we work together to define the core of your brand. By focusing on your solution-based service and technical expertise, we create a clear message that explains what makes you different and why clients keep coming back.
2.
Building and Improving Your Marketing Assets
I create a strategy to ensure all your marketing assets communicate your value proposition effectively. This often means improving your existing website by optimising existing and developing new areas of content. The objective is to establish your website as your central communications hub and build credibility and start valuable conversations with your ideal customers.
3.
I Execute the Plan and Measure the Impact
With the strategy set and assets in place, I take ownership of the day-to-day planning and implementation of your marketing. I ensure activity is consistent and proactively focused on supporting your business objectives. Reporting and analytics allows us to make informed decisions together, ensuring your investment in marketing is delivering a quantifiable return.
What My Clients Say
"Adrian has a unique ability to make a broad and complex product portfolio cohesive and understandable, both on the company website and at trade shows As an engineer I found his guidance was invaluable; he pushed me to broaden my experience and made me a better product manager as a result."
Toby Reid | Product Director | Gooch & Housego Group
"I’d long struggled to maintain consistent marketing activity alongside the time constraints of running my company. Adrian’s background in photonics was a boon; giving a foundation in the technologies we offer and he now handles all our strategic digital communications on an ongoing basis. We can plan ahead and leave the detail to Adrian, bringing an increase in activity and engagement."
Martin Sharrat | Managing Director | AP Technologies
"We didn’t have an in-house marketing manager and wanted to improve our marketing. We worked very closely with Adrian, who advised us on a complete strategy, overhauled our website and improved our exhibition presence to a great effect and continues to provide us with vital ongoing support."
Dr. Helmut Kessler | Managing Director | Manx Precision Optics
"Our marketing just wasn’t working and frankly, didn’t inspire confidence. Adrian carried out a customer survey, devised a brand strategy based on the back of this and updated the content of our website. He now manages our ongoing communications program, and we’ve started to see real benefits.""
Allan Harris | Director | Safety Systems Technology
"I worked with Adrian on a hugely complex website rework for a client in the photonics sector. Adrian’s skill in both project management and product marketing was essential – he has a rare ability to grasp intricate technologies and managed the project flawlessly to position the company's products for the right audience."
Simon Hutchison | Director | Industry Laser
"I knew my website needed updating but had no idea where to start. Adrian managed the whole process and the result exceeded my expectations. He remains a trusted source of marketing advice for our business."
Jim Dooley | Founder | Photonics USA
About Me
With over 25 years working in and around B2B marketing, I have a deep, first-hand understanding of the challenges faced by businesses in engineering and manufacturing.
My passion lies in taking that complexity and turning it into a clear, logical strategy that supports your commercial goals. As your fractional marketing director, I act as a hands-on, trusted partner, providing the senior expertise and implementation you need to communicate and grow.
Ready for a More Strategic Approach?
The first step is a simple, no-pressure conversation to see if we're a good fit to work together.