Case Studies
My goal is to build long-term partnerships that deliver measurable results. I am proud to work with a number of service-orientated businesses in photonics and in the wider engineering and manufacturing sectors. Below are a few examples of the challenges we have tackled and the outcomes we have achieved together.
Safety Systems Technology
Replacing a non-performing website with an effective, branded communications hub.
The Challenge
Safety Systems Technology (SST) are experts in industrial safety, but their marketing did not reflect their high level of expertise. They faced several key challenges:
- An outdated website with little content and uncoordinated LinkedIn activity failed to communicate the company's true value.
- Marketing activity was ineffective, with low levels of engagement.
- There was minimal lead generation from their digital channels.
My Approach
My approach was to build a new strategy from the ground up, based on objective evidence from SST's own customers.
I conducted a customer survey to identify the company’s real strengths. The results laid the foundation for a clear brand strategy.
I acted as the project manager for the new website, acting as the main point of contact with the digital agency, developing the content for all key pages.
Once live, I established and now oversee an ongoing communications programme and work with the agency to ensure optimal website performance.
The Result
The new strategy and website have delivered immediate improvements. We are seeing a significant increase in engagement across all channels, month-on-month growth in search engine performance, and a steady rise in the number and quality of new business enquiries.
What They Said
"Our marketing just wasn’t working and frankly, didn’t inspire confidence. Adrian carried out a customer survey, devised a brand strategy based on the back of this and updated the content of our website. He now manages our ongoing communications program, and we’ve started to see real benefits."
Allan Harris | Director